Focusing on economics first, we work alongside companies to design and implement segmentation strategies tailored to their needs. Our analysis is comprehensive, but we are careful to keep our clients focused on the data that directly relates to product and process improvements that will generate results.

Simple averages can’t accurately capture the preferences of either your customers or the marketplace as a whole. A sound customer strategy recognizes that profit potential varies dramatically across a company's customer base, and different customers can have radically different needs and behaviors. We work with clients to understand their customer segments and align these insights to their organization's unique operational strengths.